Our Work / Zelniker Dorfman Private Wealth
Zelniker Dorfman
This multibillion-dollar firm needed a complete rebrand executed within two months as they transitioned away from UBS. With their UHNW clientele, everything needed to feel elevated, intentional, and polished. We delivered a full suite of branded materials (complete with a billboard design, banner ad, and brochures for each of their six target markets) that showcased the firm’s expertise, all before their launch date.
Elevated,
intentional.
A website that showcases the firm’s expertise without overwhelming busy prospects and clients—exuding competency without feeling showy or overdone.
- Pages
- Six core + podcast archive
- Type
- Adobe Garamond Pro · Montserrat
- Firm at a Glance
- $2.4B · 100+ years · 11 people
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Two letters,
one identity.
Drawn as a single interlocking form on a shared spine, this simple icon anchors the brand—whether used in a 14 px email signature or as a four-foot sign on a lobby wall.
A palette for
classic sophistication.
With the boldness of navy and the warmth of gold, this color palette is modern and functional, yet timeless enough to reflect the firm’s more than 100 years of experience.
Ready to grow?
Let’s talk about what’s next
Whether you’re launching a brand, elevating your current one, or looking for more consistent growth momentum, we can help you identify the right path forward.
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