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October 23, 2026
On October 21, 2026, two critical security vulnerabilities were publicly disclosed in PHP, one of the foundational programming languages that powers a significant portion of the internet. This was a global, industry-wide security issue,…
Continue ReadingOctober 15, 2026
It’s no secret that AI is rapidly changing the way our world operates. Questions once reserved for highly qualified professionals or trusted friends are now typed into keyboards. Tasks that once required hours of…
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If you use social media in your personal life or for your business, you may have noticed a shift in the kind of content you see in your feed. Simple posts—those with a concise…
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The way prospective clients discover and evaluate financial advisors is evolving. While referrals remain invaluable, AI is playing a growing role in how people research firms, evaluate expertise, and build confidence before reaching out.…
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For years, referrals have been the primary way people find financial advisors, and that is not going away. When someone is making a decision as important as who to trust with their financial future,…
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If you want to grow your financial practice in a meaningful way, you need a well-defined brand identity. That includes certain elements of your visual brand like your logo and color scheme, but it…
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Thanksgiving is Kelly’s favorite holiday of the year (family, food, and football!), and this year, we thought it would be fun to share our favorite family recipes and a few things we’re thankful for!…
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Birthday cards have long been a preferred client-touchpoint strategy for many businesses, and with good reason. A birthday card is a simple way to establish a touchpoint with every client in your business because…
Continue ReadingAugust 12, 2024
The Decision From time to time, we have advisors reach out who are leaving the company they’re currently with and going independent. This decision to go independent is a big deal, and it requires…
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Having worked with many of the nation’s top advisors over the years, one thing we’ve learned is that when a prospect visits a financial advisor’s website, the page they spend the most time on…
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One common thread among the advisors we work with is that they’re passionate about serving the communities in which they live and do business. Their desire to help others extends beyond the work they…
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Over the course of their careers, many advisors find themselves going through a branding or rebranding process more than once. Sometimes it’s because they’re taking on a partner and launching a new name; they…
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“You don’t get a second chance to make a first impression.” It’s true, and perhaps twice as important for financial advisors than the average business. A client’s initial impression of you and your…
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Spending time with your clients outside the business—is it excessive? Or fun? Insincere? Most importantly… Is it worth it? Some advisors consider their clients good friends and love the chance to socialize with them;…
Continue ReadingDecember 19, 2023
Your headshot—in most cases, it’s the first image of your face that prospects will see. That in and of itself makes it a pretty big deal. And yet, plenty of advisors put off updating…
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Financial advising is and always will be a highly personal business, and because of that, the best marketing strategies are ones that make your clients feel like they know you, you know them, and…
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At LMG, our team is constantly looking for ways to up our game, wow our clients, and provide next-level creativity that elicits stunning brands and marketing tools for our clients. We strive for excellence…
Continue ReadingSeptember 18, 2023
The Zoom-olution At the beginning of the covid shutdown, virtual meetings were a new experience for almost everyone. Zoom was a relatively unknown platform that lots of people didn’t understand how to use, and…
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Congratulations to Our Clients who were named to Forbes’ list of Top 100 financial Security Professionals! We are excited to share that 27 of our clients were recently named to Forbes’ 2023 list…
Continue ReadingAugust 21, 2023
Congratulations to Our Clients who made the Forbes list of Best-In-State Financial Security Professionals for 2023! We are excited to congratulate our clients who were just named by Forbes as Best-In-State Financial Security…
Continue ReadingJuly 27, 2023
Does award marketing move the needle? We often get questions from advisors about whether they should be applying for awards, or if they win awards, whether they should promote them. After all, it takes…
Continue ReadingMay 30, 2023
The Low-Hanging Fruit When it comes to advisor marketing, the most effective (and typically the most enjoyable) way to grow is by building and strengthening relationships—and this holds true for your C-level clients just…
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If you didn’t read our last blog about SEO, it’s important to note that for most advisors, trying to rank for unbranded search terms (ones where someone isn’t searching for a specific person or…
Continue ReadingMarch 27, 2023
Lots of times, people will ask us, “How do I get my website ranking higher in Google?” Already, this implies a slight misunderstanding about search-engine optimization (SEO) and how it works. Because websites as…
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Scott Stratten is the author of some of Kelly’s all-time favorite marketing books—including QR Codes Kill Kittens* and Unmarketing. He writes about the ins and outs of marketing, the mistakes people make, and how…
Continue ReadingJanuary 18, 2023
Segmented client databases are essential for advisors who want to produce powerful, intentional marketing campaigns, and there are seemingly endless ways to customize and leverage this tool to your advantage. In this month’s blog, you’ll learn…
Continue ReadingDecember 19, 2022
Financial advising is a highly personal, referral-centric business, so it’s worth asking—what makes someone want to refer you? Think about a time you raved to a friend about a business you worked with. Were…
Continue ReadingNovember 9, 2022
As a financial services professional, you know that the holiday season is a busy time of year. Your clients are probably more focused on their families and taking time off, not worrying about their…
Continue ReadingOctober 13, 2022
In previous articles from our Branding 101 series, we’ve touched on the importance of establishing your brand identity. One of the best ways to create an effective marketing strategy is by showing clients your…
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When you’re building a brand, one of the first elements you’ll need to address is your logo. Your logo establishes a visual foundation for the rest of your marketing collateral, and you’ll use its…
Continue ReadingAugust 23, 2022
We’re so proud to extend a heartfelt “Congratulations!” to the 168 clients we have on this year’s Forbes Best-in-State Financial Security Professionals list, a collection of over 800 advisors! All our clients constantly amaze…
Continue ReadingAugust 23, 2022
We’d like to send a huge “Congratulations!” to our 24 clients who made this year’s Forbes Top Financial Security Professionals list! This award is a HUGE achievement, especially in a financial climate that’s going…
Continue ReadingAugust 8, 2022
Financial advising is a highly personal business—clients trust their advisors with their life’s work, their future, their family, their legacy—and they don’t entrust that responsibility to just anyone. That’s why referrals are such an…
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If you’re rebranding, forming a DBA, or simply refining your marketing strategy, you might wonder, “Where do I start?” What elements of your marketing should take priority? How do you make sure everything aligns…
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Branding Before Marketing When it comes to marketing your financial practice, you have to start by identifying who you are. You need to understand why you’re special and what you offer that other firms…
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If you’ve been wondering how to use social media more effectively in your financial practice, you’re in the right place. Marketing for advisors requires a different approach than most businesses, so it helps to…
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Most financial advisors know social media is an important marketing strategy, but they don’t always understand the how or why. It’s confusing (and understandably frustrating) because there are plenty of marketing articles touting the…
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When I meet with a new financial firm or I call a client I haven’t spoken to in a while, I like to ask them, “How’s business been lately?” And since the pandemic, almost…
Continue ReadingJanuary 25, 2022
When you’re building and managing a business, it’s hard to find time for the “fun” things like team building and wellness activities. But if you read part one of this series, you know these…
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In our last blog, we discussed the importance of workplace wellness and how a balanced, healthy culture can strengthen your team and even increase profits. More and more companies are shifting their mindsets and…
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Whether your team is working remotely or you’re back in the office together, your employees spend an average of 40 hours a week in your company (even if it’s just a virtual company)—and that…
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Here at Lawton Marketing Group our clients are much more than just clients, they’re part of the team. We celebrate the successes of our clients and are filled with excitement at their accomplishments. We…
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Hiring the right marketing agency is an important decision—you pour your time and energy into your business day after day, so when you spend its resources (money or time or both) to advance its…
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In a world where everyone is crunched for time and our attention is pulled in a thousand different directions, you can’t waste your efforts on ineffective marketing. For advisors and other entrepreneurs, the decision…
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Small But Mighty Creating a referral-worthy brand involves a lot of moving parts. When a client interacts with your firm, there are multiple interactions and impressions that make them decide whether or not to…
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If you’re reading this, you care about the health of your business, and you know that your digital presence matters. You know that showing up on Google is important too, and that your website…
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This is part three of three of our series, To DBA or Not to DBA. Be sure to catch up on the first post, To DBA or Not to DBA, and the second post,…
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This is part two of three of our series, To DBA or Not to DBA? Check out the first post here. If you’ve made the choice to create a DBA, the next step is…
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Advisors who haven’t established a DBA will often tell me, “Well, I know I need to have a DBA if I want to be successful…” But that’s not necessarily the case. When you’re considering…
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When my husband Coby and I started our company in 2012, we knew we wanted to create more than a job for ourselves and our employees. We wanted to nurture an environment where…
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In our last blog, we gave some tech-savvy tips for staying connected with clients while working remotely. While you need some decent technology to efficiently work from home (WFH), the most important piece of…
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When people started quarantining in March, lots of business owners and advisors scrambled to adapt their previous office routine to productive work-from-home spaces. Months later, quarantine mandates may not be as strict, but many…
Continue ReadingNovember 23, 2020
I have advisors tell me all the time, “I mainly get my business from referrals, so my website isn’t all that important.” They think the job of their website is to attract strangers browsing…
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Any time I work with a new client, I ask them this question: If I ran into you somewhere and I asked you, “What do you do for a living?” – what would you…
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These days, a website is one of the most crucial elements an advisor can have in their digital presence arsenal. A website is where you can share your story, where you can host relevant…
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Have you been struggling with whether or not a blog is worth the investment of your time? The reality is, it’s a great thing to have, it’s free if you’re updating your own website,…
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Have you ever experienced that panicked moment when Google calls you and tells you something is wrong with how your business is listed on the internet? Join the club. This is something that’s happened…
Continue ReadingNovember 26, 2019
‘Tis the season of giving, and I recommend giving appreciation. The Christmas season – regardless of which holiday you celebrate – is the perfect opportunity to send a little love and thanks to those…
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“Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso When it comes to designing something – whether that’s a website, a brochure, or even a powerpoint…
Continue ReadingAugust 18, 2019
More often than not, when we start working with a new client, it’s because something exciting is happening in their business, or in the worst cases, not happening. Maybe they’ve just achieved a new…
Continue ReadingJuly 22, 2019
Here at LMG, over half of our team is remote either part or full time. While it can sometimes be tough to not have our entire staff together in the same place, opening ourselves…
Continue ReadingMay 22, 2019
Are you ‘on’ Facebook? Do you ‘do’ Facebook? Your clients are, and they do. I don’t mean having a business page on Facebook and sharing something to it every so often. That’s good (and…
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When was the last time you took a step back from your business to re-evaluate and make sure that you’re making smart decisions about how you’re doing things and the people you’re working with?…
Continue ReadingNovember 16, 2018
Kelly was quoted in an article in Business News Daily, written by Katharine Paljug. The article discussed how to effectively take a vacation from your business, allowing business owners to have “…increased mental acuity,…
Continue ReadingOctober 4, 2018
Time (tīm/) noun 1. the indefinite continued progress of existence and events in the past, present, and future regarded as a whole. If someone were to ask me, “What’s the hardest thing to manage…
Continue ReadingSeptember 24, 2018
When it comes to advice, you can never have too much of a good thing, right? Wrong. These days, it’s so easy for everyone to become an expert that it can be difficult to…
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“Millennials expect to create a better future, using the collaborative power of digital technology.” Mal Fletcher This is the fourth post in a four-part series about Marketing to the Generations As you work on…
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“Relationships are like muscle tissue. The more they are engaged, the stronger and more valuable they become.” Ted Rubin This is the third post in a four-part series about Marketing to the Generations As…
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“The best marketing strategy ever: CARE.” Gary Vaynerchuk This is the second post in a four-part series about Marketing to the Generations As we started discussing in our previous blog post, Marketing to the…
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“Once you create a loyal customer base, it’s tough for a competitor to take that away” Joseph Mansueto This is the first post in a four-part series about Marketing to the Generations We oftentimes…
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“The richest people in the world look for and build networks, everyone else looks for work.” Robert Kiyosaki This is the fourth post in a four-part series about LinkedIn After you are up and…
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“The future depends on what we do in the present.” Mahatma Gandhi This is the third post in a four-part series about LinkedIn We have been posting a series of blogs on ways to…
Continue ReadingJuly 25, 2018
“Personal growth is not a matter of learning new information but of unlearning old limits” Alan Cohen This is the second post in a four-part series about LinkedIn If you’re reading this, chances are…
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“This is not an information age. It’s an age of networked intelligence.” Don Tapscott This is the first post in a four-part series about LinkedIn Disclaimer: Most financial services companies have restrictions about what…
Continue ReadingJuly 9, 2018
LMG CEO Kelly Edwards was quoted in an article by Fupping on the topic of expanding your business. She was quoted in tip number seven in the article, “Be Smart With Your Hiring.” Read…
Continue ReadingJune 30, 2018
“Either write something worth reading or do something worth writing.” Benjamin Franklin “So tell me about yourself?” It’s the question we have all heard a dozen times. Most likely it occurs in an interview,…
Continue ReadingJune 21, 2018
The majority of our clients focus on marketing to high-net-worth individuals and families. Over the years, we have started to see a trend in some of our clients beginning to focus more on marketing…
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There are no traffic jams along the extra mile. Roger Staubach If clients can get the same services from anyone, why are they going to choose to do business with you instead of another…
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Big news to announce… We just won our first Davey Award! The Davey’s are an international advertising competition honoring small agencies for big ideas and big results, and there are over 4,000 global entries…
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How We Access and Evaluate the Data From a Marketing Perspective
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Understanding SEO and Identifying Scammers Today, I would like to talk to you about what to expect when a new website goes live, and what to expect in general with SEO regarding a website.…
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Have you ever tried to search for a site on Google and end up not finding the site you’re looking for? When you search for a marketing company in Lawton, Oklahoma, do you know…
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“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” Ryan Lilly With the constantly changing trends in social media, it can be overwhelming…
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“The key to successful leadership today is influence, not authority.” Ken Blanchard Who do you think of when you think of the greatest leaders of all time? Maybe you think of a president like…
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“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.” Patrick Lencioni It’s every business…
Continue ReadingApril 18, 2017
“Document. Don’t Create.” Gary Vaynerchuk Imagine you have meetings with two new people for coffee to share business tips with. You are excited because both people are incredibly accomplished in your industry. You cannot…
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