What Do You Do for a Living?
Any time I work with a new client, I ask them this question:
If I ran into you somewhere and I asked you, “What do you do for a living?”—what would you say?
Ninety-nine percent of the time, I get a long groan and a reluctant answer—in some cases, I hear a solid elevator pitch—but usually also a groan.
Modern Best Practices for Advisor Websites
These days, a website is one of the most crucial elements an advisor can have in their digital presence arsenal. A website is where you can share your story, where you can host relevant and interesting articles and news, how you can make it easy for your clients to access their accounts and to ensure there’s a way for people to get in touch. Keep reading to learn more.
The Benefits of Blogging
Have you been struggling with whether or not a blog is worth the investment of your time? It’s you providing information and being a thought leader, and in the realm of marketing, we think it’s worth the time and energy to have one. Keep reading to learn five key ways a blog can help your marketing strategy, as well as some tips for getting started.
A Silver Lining for Advisors During the Pandemic
I wanted to share something that’s been on my heart and mind for the last few days. It’s basically a silver lining perspective for financial advisors about the great things that I believe can come from everything we’re going through as a nation. I hope this message is helpful for you as you continue to take great care of your clients through this time of uncertainty.
Too Good to Be True: Three Marketing Scams to Watch Out For
Just like all the other scam calls about your credit cards, your car warranties, student loans, and the IRS, it’s important to be aware of these three types of marketing scams that have fooled savvy business owners in the past…
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