Writing the Perfect Executive Bio
“Either write something worth reading or do something worth writing.” Benjamin Franklin “So tell me about yourself?” It’s the question we have all heard a dozen times. Most likely it occurs in an interview, and what do you do? Well, you freeze, of course! Maybe it is because you fear sounding boring or you wonder […]
Millennial-Friendly Messages
The majority of our clients focus on marketing to high-net-worth individuals and families. Over the years, we have started to see a trend in some of our clients beginning to focus more on marketing to millennials. There are a few reasons we believe this trend is taking place that are interesting to consider. You might […]
A Lesson from Starbucks: How to Create an Ideal Client Experience for Financial Advisors
There are no traffic jams along the extra mile. Roger Staubach If clients can get the same services from anyone, why are they going to choose to do business with you instead of another advisor down the street? The answer is, you must offer clients an experience they are not getting from anyone else. Let’s […]
Lawton Marketing Group Wins International Advertising Award
Big news to announce… We just won our first Davey Award! The Davey’s are an international advertising competition honoring small agencies for big ideas and big results, and there are over 4,000 global entries per year. We won in their “Integrated Campaign and Promotional Branding” category for a Facebook campaign we ran in 2017, and […]
Emerald/Broadridge Analytics
How We Access and Evaluate the Data From a Marketing Perspective
