Park City is a family office that provides consulting for wealth management and family governance. The cofounders both have very unique and extensive backgrounds in their respective fields, and they partnered to help UHNW families define their legacies and preserve them for generations to come.
Goals
When we started working with Park City Family Office, the cofounders were telling their joint story as a firm for the first time. They struggled with how to best portray their family office in a way that truly exemplified their exceptional service and expertise. The founders are deeply passionate about their work and their clients, and they knew that their service was unlike any other firm’s, but they worried they wouldn’t be able to articulate that. They especially didn’t have much hope that a third-party agency would be able to help them capture their essence when they couldn’t explain it themselves. Read more...
Park City also needed a logo that was unlike any other, one that was unexpected but elegant—a design that was as unique as their firm’s structure without being too complicated.
What We Did
- Custom Website Development
- Strategic Brand Messaging
- Logo Design
Deliverables
The core function of our agency isn’t just to create websites; it’s to help advisors tell their story. Branding is the heart of what we do and being able to uncover the core essence of an advisor and their firm is what fuels the rest of our creative process. For Park City, we took the same approach we do with all of our advisors—we got to know them, just like they do with their own clients. We took time to ask intentional questions about what they do, why they do it, and the passion behind their business. In doing this, we were able to craft a message that really captured the founders’ voices and turn it into a compelling message. The content on their website reflects the values of the family office and is very narrowly aligned to their niche target market. Park City’s website has been live for over a year, and the intentional messaging and website design has proved to be a phenomenal asset to the firm’s growth. Read more...
Our team created a logo that ties in the family office’s classic and elegant style with their iconic local scenery. The design brings their local mountain landscape inside a simple shield, merging the idea of a modern an innovative approach with timeless and familiar imagery.
