SEO 101, Part II: Ranking For Unbranded Search Terms
If we were to ask you if you wanted to “rank higher” on Google, you’d likely say yes (as most business owners would)—but what many people don’t understand is that websites themselves aren’t simply ranked on Google against other websites in their industry. Google (and other search engines) takes someone’s search query (for example, “estate planning for business owners”) and then finds webpages that best answer that query.
SEO 101, Part I: Branded Vs. Unbranded Search
Lots of times, people will ask us, “How do I get my website ranking higher in Google?”
Already, this implies a slight misunderstanding about search-engine optimization (SEO) and how it works. Because websites as a whole don’t rank high or low—they rank for specific terms or phrases (for example, “financial advisor in Houston” or “estate planning”).
RAVING FAN SERVICE: DO SOMETHING WORTH RAVING ABOUT
Scott Stratten is the author of some of Kelly’s all-time favorite marketing books—including QR Codes Kill Kittens* and Unmarketing. He writes about the ins and outs of marketing, the mistakes people make, and how to market yourself the right way—and if you can’t tell by the titles of his books, his approach is always humorous.
How To Create and Use a Segmented Client Database Like a Pro
Segmented client databases are essential for advisors who want to produce powerful, intentional marketing campaigns, and there are seemingly endless ways to customize and leverage this tool to your advantage. In this month’s blog, you’ll learn how to use a segmented client database like a pro.
Why Excellent Client Service Is Crucial to Your Brand
Financial advising is a highly personal, referral-centric business, so it’s worth asking—what makes someone want to refer you? Think about a time you raved to a friend about a business you worked with. Were you impressed by an amazing product or facility? A snazzy logo? Or were you impressed by the way you were treated?
More often than not, people rave about a business because they received incredible service, not because a product was amazing or an office was especially clean (although those things matter). But people remember—and can often repeat the details of—something someone did for them.
Keep reading this blog to learn about some key reasons why you should focus on excellent service.
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