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Are you ‘on’ Facebook? Do you ‘do’ Facebook? Your clients are, and they do.

I don’t mean having a business page on Facebook and sharing something to it every so often. That’s good (and you should definitely keep doing that), but not what I’m talking about. What I’m referring to is the personal side of Facebook. Your actual Joe Advisor profile. How often do you engage with people through that?

Keep reading to learn more about why you should be embracing the personal side of Facebook…

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A client filter, or an audience persona, as we tend to call it here at LMG, is an imaginary person that you’ve set up as a means for making sure that the way you’re doing business appeals to your ideal client. Going through this exercise to create a client filter is critical, especially when it comes to marketing efforts, because it allows you to know who it is that you’re actually trying to target, and to get a feel as to whether or not your efforts will appeal to that person, so that you’re not wasting time, money and energy.

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Just building a team isn’t enough. You need to trust them to handle things on their own while you are gone so you don’t spend your whole vacation “just checking in.”

“We empower our team back home to make decisions and handle things in our absence,” said Kelly Edwards, co-owner of Lawton Marketing Group.

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If someone were to ask me, “What’s the hardest thing to manage in your business?” my answer would be “my time,” always. As a business owner, when catastrophe hits, you can always replace lost business and lost revenue, but you can never replace lost time. It’s crucial to have a duplicatable time-management strategy (or strategies!) that you can lean on so that you know where your most valuable asset is running off to and how to get it back!

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When it comes to advice, you can never have too much of a good thing, right? Wrong. These days, it’s so easy for everyone to become an expert that it can be difficult to hone in on the business and marketing advice that makes sense for you. People who generally have your best interests at […]

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