Lens Financial is a financial planning firm in the San Francisco Bay area that specializes in serving busy tech professionals. The co-founder heavily emphasizes education and is extremely passionate about helping people—particularly the younger generation of professionals—gain a clearer understanding of their financial futures.
Goals
Some clients come to us with no idea of what they want their site to look like, while others—like Lens—come to us with a more specific vision. Lens knew what they were looking for in a website—they wanted a site that would appeal to their busy, tech-savvy professional demographic and provide a space to showcase the firm’s many custom videos. Read more...
They knew they wanted a no-fuss, clean-lined site that was simple for on-the-go professionals to navigate from their laptop or phone.
Because the founder uses educational videos as a core part of his practice, we wanted to play up his personality in a way that showcased him as a relatable and entertaining guide for his clients. He needed a persona that existed throughout the site, not just on his bio page.
What We Did
- Custom Website Development
- Search Engine Optimization
- Custom Graphics
Deliverables
Lens’s brand style is a departure from that of many advisor’s, so we created a website that was similarly unique. This minimal design with extensive white space and few photos allows the user to focus on the content and move through the site easily. We combined an infinite scroll on the homepage with a few interior subpages to minimize clutter for busy users and maximize the impact of the icons, videos, and cartoon graphics. Read more...
The firm’s founder is known for wearing his signature bowtie and glasses combo in his videos, so we created a corresponding caricature to represent him on the website. Users are greeted with a bold, simple cartoon version of the founder on the homepage, and this persona reappears in an abstract photo on the Education Center page and in each of his videos. This cartoon element not only adds a unique creative element to the site but gives the brand a fun and quirky level of personality right from the first page.
