Everglades is a firm of hands-on money managers in Coral Springs, Florida. The advisors conduct all of their investments and money management in-house, which is somewhat rare for many advisors. They’re extremely passionate about investing and researching the stock market, and they’re intentional about helping their clients win big. They truly are experts in their field, and their firm is rich in intellectual capital.
Goals
The advisors at Everglades have been in the business for years, but they also closely follow current trends. This attention to current events is part of what makes them great investors, and they needed a website that reflected their attention to modernization. When a website looks out of date, many prospects will make the assumption that the advisor is also behind the times, even if it’s only a subconscious judgement. Read more...
The Everglades advisors’ approach to money management is very involved and unique, and they needed to tell that story—their website needed to showcase their intellectual capital thoroughly and in a compelling way. We also thought it was important to highlight the personality of the firm—very to-the-point and rightfully cocky. To put it simply, these guys know what they’re talking about. They know how to help their clients win big.
What We Did
- Custom Website Development
- Strategic Brand Messaging
Deliverables
Messaging was extremely important to this website, and we took a heavy content approach on the homepage. To balance the amount of verbiage, we broke up the firm’s core message into three separate sections so prospects can get a high-level overview of the firm without staring down pages of text. Then, as a user reads the page, they can click to different sections and expand more content. All of the messaging is focused on winning big, and the tone reflects that of the advisors themselves—confident and straightforward with very little “fluff.” Read more...
This site is extremely clean-cut and simple to use, with lots of white space and bold headlines. Rather than full-page photos, we used overlapping color blocks with photos of local scenery. This trendy approach allows websites to showcase beautiful, impactful photos while maintaining an ample amount of white space—so you get the best of both worlds.
